The name SHOEI has long been synonymous with "premium" in the motorcycle helmet market. Such a credential that hundreds of loyal men and women wear with price in Shoie’s Japan factories. The evolution and production of a world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and over 50 years of helmet building experience. Just like the very first SHOEI helmet built back in 1959, every SHOEI today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet.

SHOEI prides itself in building the very best helmets that its state-of-the-art manufacturing technologies will allow, but its team also maintains the core belief that good old fashioned field research yields the highest performing, most functional helmets producible. SHOEI helmets are the result of countless hours of conceptualization and R&D. Equally as important is the time spent testing with the most hardcore critics of them all, Shoei’s professional racing team. From MotoGP race team service to world-class racers like Marc Marquez and Josh Grant, Shoie helmets are put through the ringer, resulting in the fine-tuned masterpieces that await you.